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Market Research Analyst

Bolt.Earth

Bolt.Earth

IT, Sales & Business Development
Banfora, Burkina Faso · Karnataka, India
Posted on Sunday, September 29, 2024

Job Description – Market Research Analyst

About Bolt.Earth

Bolt.Earth is India’s largest EV charging network, with 35K+ charging points across 1,500+ cities, serving 185K+ active EV users. Operating as a peer-to-peer, distributed charging network, Bolt.Earth caters to 2, 3, & 4W-EVs, accommodating both standard and fast charging requirements.

About the Role

We seek a detail-oriented and analytical Market Research Analyst to join our team. In this role, you will gather and analyse data to provide insights that support strategic business decisions.

Key Responsibilities:

Primary Research:

o Design and conduct surveys, interviews, and focus groups to gather firsthand data.

o Develop questionnaires and discussion guides tailored to specific research objectives.

o Analyze and interpret qualitative data to identify patterns and insights.

• Secondary Research:

o Collect and evaluate existing data from industry reports, academic journals, and market analysis tools.

o Monitor competitor activities and market developments through secondary sources.

o Summarize findings from secondary research to support business strategies.

• Data Analysis:

o Utilize statistical tools to analyze research data and generate meaningful insights.

o Prepare detailed reports and dashboards that present research findings clearly and effectively.

• Market Trend Identification:

o Identify emerging trends and shifts in consumer preferences to inform product development and marketing strategies.

o Provide competitive analysis to understand market positioning and opportunities.

• Collaboration:

o Work with cross-functional teams, including marketing, product development, and sales, to align research insights with business objectives.

o Present research findings and recommendations to stakeholders at all levels of the organization.

• Continuous Improvement:

o Stay informed on the latest market research methodologies and tools.

o Recommend enhancements to research processes and practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.

• 2+ years of experience in market research, analytics, or a related field.

• Proficient in both primary and secondary research techniques.

• Excellent verbal and written communication skills, with the ability to present complex data clearly.

• Strong attention to detail and organizational skills.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

What We Offer:

• Competitive salary and benefits package.

• Opportunity to work in the emerging EV industry, focusing on establishing India’s best EV charging infrastructure.

• Professional development opportunities to enhance your skills and career growth.

• A collaborative and supportive team culture.