Job Title: Senior Manager-Digital Marketing

Location: Bengaluru

Department: Marketing

About Bolt.Earth:

Bolt.Earth is a new-age startup focused on enabling cleaner mobility across emerging markets. Since our inception in 2017, we have installed over 37000+ charging points across 1700+ cities in India, serving 224k+ active users and dispensing 2,300MWh+ of energy. Our reliable and efficient network supports the growing number of EVs on the road.

We offer a comprehensive range of Level 1, Level 2, and Level 3 chargers to cater to every vehicle type and need, breaking down barriers to EV ownership. Our user-friendly mobile app allows EV users to easily locate, book, and pay for charging stations, providing real-time data on availability, usage patterns, and costs.

Why We Exist

We’re on a mission to power the future of mobility by building the world’s largest and most trusted EV charging network—one that’s seamless, reliable, and accessible to all.

What Drives Us

A future where range anxiety is a thing of the past. Where charging stations are as common as gas stations—on every corner, every road, from bustling city centers to the most remote destinations. Wherever your journey takes you, we ensure you’re powered up and ready to go.

How We Make It Happen

By delivering cutting-edge, affordable, and user-friendly charging solutions that make EV adoption effortless. We are building a connected ecosystem that empowers individuals, businesses, and entire communities to embrace electric mobility with confidence.

Because the future isn’t just electric—it’s limitless. ⚡

Job Overview:

We are seeking a Senior Manager- Digital Marketing to drive and optimize our performance marketing efforts across various channels, including paid search, display, social media, and affiliate marketing. As the Performance Marketing Lead, you will be responsible for developing and executing data-driven strategies that align with business goals, optimize campaigns for ROI, and manage a growing performance marketing team. You will collaborate closely with the creative, analytics, product, and sales teams to ensure that our marketing efforts drive high-quality leads, conversions, and revenue.

Key Responsibilities:

Strategy Development: Develop and execute performance marketing strategies across multiple digital channels (Google Ads, Facebook Ads, LinkedIn, Programmatic, Affiliates, etc.) to drive user acquisition, engagement, and conversion.

Campaign Management: Plan, launch, and optimize campaigns to ensure high performance and cost-efficiency across all paid media channels. This includes daily campaign monitoring, A/B testing, and budget allocation.

Data Analysis & Reporting: Analyze performance metrics, conduct ROI analysis, and produce regular reports for senior management. Use data insights to optimize and iterate on campaigns.

Team Leadership: Lead and mentor a team of performance marketing specialists and collaborate with cross-functional teams to ensure alignment on business goals and objectives.

Budget Management: Manage the performance marketing budget, ensuring optimal spend across channels and tracking the performance of campaigns to ensure the best return on investment.

Conversion Rate Optimization: Work closely with the design and product teams to implement CRO strategies that improve landing page experiences, user journeys, and conversion funnels.

Customer Segmentation: Leverage data to define target customer segments, and create tailored marketing campaigns that resonate with these audiences.

Trend Analysis: Stay up-to-date with the latest performance marketing trends, tools, and best practices, and incorporate them into the strategy.

Collaboration: Partner with content, creative, product, and analytics teams to create optimized marketing assets, landing pages, and campaigns aligned with overall business objectives.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Experience:

-8+ years of hands-on experience in performance marketing, digital advertising, or growth marketing.

-Proven track record of managing and optimizing paid media campaigns across channels (Google Ads, Facebook, Instagram, LinkedIn, Programmatic, etc.).

-Strong understanding of paid acquisition, bidding strategies, and analytics tools (Google Analytics, Facebook Ads Manager, etc.).

Skills:

-Proficiency in paid media platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) and tracking tools (Google Analytics, Adobe Analytics, etc.).

-Strong analytical and problem-solving skills with a data-driven mindset.

-Excellent communication skills and the ability to present complex performance data to non-technical stakeholders.

-Experience with A/B testing and conversion rate optimization techniques.

-Proficiency in Excel/Google Sheets and familiarity with data visualization tools (Tableau, Power BI, etc.) is a plus.

-Familiarity with marketing automation and CRM platforms (HubSpot, Marketo, etc.) is a plus.

-Leadership and team management experience is highly desirable.

Why Join Us?

• 🌍 Drive the EV Revolution: At Bolt.Earth, you’re not just working—you’re shaping the future of mobility. Be part of a movement that’s making electric vehicles smarter, safer, and seamlessly connected.
• 💡 Innovate Without Limits: We thrive on bold ideas and breakthrough innovations. Here, your creativity and passion will fuel next-gen EV technology and change how the world moves.
• 🚀 Fast-Paced Growth, Real Impact: Work in a high-energy startup that moves fast, builds faster, and makes decisions backed by data. Your contributions won’t just be noticed—they’ll shape the industry.
• 🤝 Collaborate with the Best: Join a dynamic, diverse team of problem-solvers, tech disruptors, and visionaries who challenge the status quo every day.
• 📈 Learn, Lead, and Elevate: Whether you're an expert or just starting, our culture of continuous learning and mentorship will empower you to push boundaries and grow exponentially.
• 🔋 More Than Just a Job: Be part of something bigger—where your work isn’t just a task, but a mission to redefine mobility for the world.

Perks & Benefits: Why You’ll Love Working Here

• 🌍 Make an Impact: Be part of a mission-driven company accelerating the future of sustainable mobility. Your work directly contributes to the EV revolution!
• 🚀 Fast-Track Your Career: In a rapidly growing industry, your potential is limitless. We provide growth opportunities, upskilling programs, and mentorship to fuel your success.
• 🧘‍♀️ Your Well-being Matters: Stay at your best with comprehensive wellness benefits. A thriving you means a thriving Bolt.Earth!
• 💰 Competitive Pay & Referral Rewards: Get compensated well for your work and bring in like-minded talent—because great people know great people!
• 🎓 Learn, Evolve, Lead: From expert-led training sessions to exclusive industry insights, we invest in your learning and development every step of the way.
• ⚡ EV Ownership Made Easy: Dream of owning an EV? We’ll cover your monthly installments, and you’ll get a FREE Bolt.Earth charger to power up at home!
• 💙 Comprehensive Coverage: Top-tier medical, personal accident, and term life insurance to keep you and your loved ones secure.
• 🎁 Exclusive Perks: Special friends & family discounts on Bolt.Earth products—because great tech should be shared!
• ⏳ Work Your Way: Flexible schedules that let you balance work and life on your terms.
• 🎮 Play & Unwind: From gaming zones to recreational activities—because a little fun fuels big ideas.
• 🤝 Team Bonding: Enjoy dedicated allowances for team outings and experiences that bring us closer.
• ☕ Fuel for Innovation: Unlimited snacks & beverages to keep your energy high and creativity flowing.
• 🚀 Community & Connections: Get access to Bolt.Earth’s exclusive internal clubs and be part of something bigger.
• Join us and be a driving force in the EV revolution! 🚀