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Senior Associate - Social Media Marketing

Bolt.Earth

Bolt.Earth

Marketing & Communications
Bengaluru, Karnataka, India
Posted on Jul 24, 2025
About Bolt.Earth
At Bolt.Earth, we’re building the backbone of sustainable mobility—fast. We are on a mission to power India’s EV future with the world’s most reliable, accessible, and user-friendly EV charging network. Our connected ecosystem featuring a range of chargers suitable for 2-, 3-and 4-wheelers, a seamless CMS system, and an intuitive mobile app breaks down barriers to EV adoption and makes range anxiety a thing of the past.
Role Overview
Position: Senior Associate- Social Media Marketing
Location: Bengaluru
Team: Marketing
What You’ll Own:
Strategy & Planning-
Develop and execute social media strategies aligned with company goals.
Identify target audiences and plan content to reach and engage them effectively. Manage the social media content calendar, ensuring a consistent brand voice and posting schedule.
Content Creation & Influencing:
Create engaging, high-quality content (text, image, video, infographics, etc.) tailored to each platform (LinkedIn, Instagram, Twitter/X, Facebook, YouTube, Threads, etc.).
Collaborate with designers, video editors, and copywriters for campaign execution.
Community Engagement:
Build and nurture an active online community by responding to comments, DMs, and discussions
Manage online reputation, coordinate with customer support teams where needed
Identify collaboration opportunities with fellow influencers, creators, and EV brands
Support brand partnership campaigns by leveraging your personal network and reach
Campaigns & Growth:
Lead social campaigns around product launches, partnerships, events, and industry trends.
Partner with influencers and industry voices to amplify reach.
Analytics & Optimization:
Track and analyze social media performance metrics (reach, engagement, conversions, etc.).
Optimize strategies based on performance data and audience insights.
Trend Monitoring & Experimentation:
Stay updated on emerging trends, tools, and platform algorithm changes.
Experiment with new formats, content styles, and interactive campaigns.
What You Bring
· Someone who lives and breathes Social Media, with an ability to manage multiple social media platforms simultaneously
· Demonstrated personal social media following (micro or macro) on Instagram, YouTube, LinkedIn, X, or other relevant platforms.
· A self-starter with an innovative mindset, ready to take ownership of social media growth
· 3-5 years of experience managing social media for a fast-paced brand, preferably in tech, automotive, or sustainability sectors
· Proven track record of growing social channels organically and via paid campaigns
· Deep knowledge of various social media platforms, their best practices, and analytics tools
· Exceptional copywriting, storytelling, and visual communication skills
· Strong project management and organizational skills.
· Familiarity with social media tools like Zoho, Canva, Later, etc.
· Analytical mindset with proficiency in tools like Instagram Insights, Meta Business Suite, LinkedIn Analytics, etc.
· Passion for electric mobility, green tech, or future mobility is a strong plus
Why You’ll Love Working Here
Drive the EV Revolution: Your work will directly shape how thousands of users charge, book, and pay—every single day.
Innovate Without Limits: Branch out of your comfort zone and experiment with new tools, channels, and processes.
Fast-Paced Growth, Real Impact: We move fast, test faster, and iterate on real-world data—your insights won’t sit in a folder.
Quarterly off-sites, hackathons, and culture-building events
Perks That Are Actually Perky
Get Your EV Groove On: We’ll cover your EV EMIs. Yes, really.
Grow Like Crazy: Courses, mentoring, and all the feedback you can handle.
Flex It Out: Work how you work best – WFO, remote or hybrid.
Top-Tier Wellness: Flexible schedules, insurance, comprehensive wellness programs, and mental health support.
Referral rewards: Share the Bolt.Earth love and earn 50% of monthly CTC of the candidate.